Even before an infant understands the meaning of words, parents and grandparents will read bedtime stories. While the child may initially chew on the book, over time the adventures of Winnie the Pooh and the inplausible characters Dr. Seuss make us eager and willing receptors for a lifetime of good stories.
Every business has a story to tell. While we are not hardwired to remember facts and numbers for very long, we are able to understand and remember good stories.
At Harmonic Software Production Studios we have learned to better understand our customers through their stories. We focus on real people and real problems, struggles, conflicts, setbacks, and successes. We try to understand the passion and heart that goes into what they do. We want our stories to convey value — especially to our clients.
Elements of a Great Story
Not every story begins with “It was a dark and stormy night.” But, every story needs a framework from which to build a tale of woe or a grand success.
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A hero.
Not the developer, but rather the “Forces of Good” that foster hope, e.g., the CEO, a manager, or employee at a workstation.
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A villain.
External forces over which the hero may have limited or no contral.
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Inciting incident.
When unbearable pain reaches a point where decisions must be made.
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Challenges and hardshps.
Without conflict and setbacks, a story wilts on the vine.
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Resolution.
A great story has a happy ending. The hero is heroic in the face of challenges and hardships. The villain is vanquished.
- The inciting incident has been resolved.
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Epilogue.
Every story has a sequel. What’s next? Is it a tale of woe and impending doom — a victory in the face of disaster?
Tell us your story
…we have learned to better understand our customers through their stories